How will you meet their needs? How will your event stand out from the competition? Target Audience: Identifying your target audience and their needs can guide your marketing efforts as well as your event planning. ![]() Keeping the purpose of the event in mind can help you develop an effective strategy for meeting those objectives. Do you want to accomplish a specific goal such as fundraising or education? Maybe you want your event to meet several objectives, such as launching a product, increasing brand awareness, and boosting sales.
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